INTERACTIVE HOMESITE MAP REFRESH
An update to a useful website tool that allows homebuyers to see available homes within a community, now seamlessly integrated so users can explore without leaving the site.
Company: PulteGroup
Role: UI Designer
Timeline: Part of a multi-phase website refresh project
Team: Internal developers, vendor developers, marketing
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Prior to this project, community maps were hosted externally and contained important lot information, but the experience was somewhat crude, outdated, and disconnected from the shopping journey. This had proven to be frustrating to consumers, resulting in some website abandonment.
Consumers could technically access details on available homesites, but the presentation lacked clarity, polish, and integration. In addition, the existing experience was several years old at this point and competition had caught up. It was time for an innovative refresh.
Goal: Modernize the site availability map into a seamless, brand-customized, and intuitive experience that makes lot details easy to understand and visually engaging.
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RESEARCH & INSPIRATION
Competitive analysis of interactive mapping patterns amongst our competition for best practices in clarity and hierarchy.
Interviewed internal teams to understand consumer questions and pain points.
Identified key gaps: maps felt “tacked on,” were visually misaligned with brand, opened in separate tabs.
Lot details were there, but needed to be presented more clearly.
DESIGN & ITERATION
Requirements for the redesigned module:Detailed Information: Add layers of clarity for consumers, including:
Available designs for to-be-built lots
Quick-move-in home details
Photo galleries and floorplans tied directly to each lot
Branding Alignment: Use brand-approved fonts, color tokens, and layout treatments to ensure the map feels like a native part of the site, despite being externally-hosted.
Product Page Integration: Embed the map experience directly into community and product detail pages via iFrame, creating a seamless flow for shoppers without breaking context.
Responsive Design: Adapt the experience to 4 breakpoints while working within vendor system limitations.
Staged Delivery: Deployed an internal iFrame solution to keep timelines on track while vendor-built integration was finalized.
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Replaced an outdated experience with a modern, branded, and fully integrated map that elevates the home-shopping journey.
Delivered cross-team alignment across vendor developers, internal developers, and marketing teams.
Enhanced consumer confidence by presenting lot information — designs, photos, and statuses — in a clear, visually engaging way.
Strengthened brand perception by aligning the map with core typography, color tokens, and design standards.
We also observed an increase in the amount of time users spent exploring the product pages after launch.
DISCOUNTED QUICK MOVE-IN HOME PRICING
Updating the way a nationwide builder calls out discounts on quick move-in homes, designed to communicate savings clearly and drive increased buyer engagement.
Company: PulteGroup
Role: UI Designer and Researcher
Timeline: Concept to final design
Team: Internal developers, Marketing
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Pulte’s website displayed all move-in-ready homes identically, regardless of whether they had special discounts.
The absence of discount messaging meant buyers missed opportunities to see value, and sales teams lost an avenue to create urgency.
Goal: Update product cards that communicates discounts in a premium, trustworthy way, reflecting the high-value nature of a home purchase without cheapening the brand.
Goal
Design a module that highlights discounted pricing while preserving the brand’s premium look and feel. -
RESEARCH & INSPIRATION
Explored upscale and luxury retail (Neiman Marcus, Nordstrom, Saks Fifth Avenue) for examples of how discounts can be displayed with elegance.
Key insight: A home is a high-dollar, emotionally charged purchase — discount messaging must convey savings without undermining the brand.
DESIGN & ITERATION
Requirements for the module:Integrate dynamic pricing from the inventory system to avoid manual updates.
Show both the original and discounted price, with the latter emphasized through color and weight.
Display the price differential in either percentage or dollar value (tested both).
Address design challenges like placement of discount flag, hierarchy between prices, and color usage.
Mocked multiple versions for stakeholder and hallway testing.
Iterated on font weights, placement, and value presentation until consensus was reached.
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Launched a refined, branded discount display that aligned with Pulte’s design system.
Marketing teams were now empowered to communicate urgency, clarity and value for consumers while maintaining an elegant feel.
Improved the shopping experience by clearly highlighting value without overwhelming or confusing buyers.
After launch, the sales team reported an increase in signups for quick move-in homes.
TOKENIZED DESIGN SYSTEM CONSULT AND IMPLEMENTATION
Company: PulteGroup
Role: UI Designer
Timeline: Concept to System Delivery
Team: Internal developers, Marketing, Agency Partners
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The company’s websites had become a patchwork of mismatched modules built at different times, creating an inconsistent and confusing user experience. Also, the lack of a design system that internal designers could use caused inefficiencies in the design and delivery process.
Goal: Establish a cohesive design system that standardized digital experiences while still allowing for flexibility and efficiency in creating future comps.
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Partnered with an external agency to build out a tokenized design system in Figma.
Worked with agency to shape several key modules for immediate use, while also refining the design system itself to enable internal teams to utilize it for future comps.
Collaborated closely with development and brand stakeholders to ensure scalability and alignment.
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Delivered a unified design library with reusable tokens for colors, typography, and components.
Successfully launched the design system in Figma. Internal designers were empowered to use it immediately.
Reduced comp design time from several weeks to within a week, dramatically improving efficiency.
Established a foundation for scalable, brand-consistent digital design for the future.
DESIGNING A DIGITAL EXPERIENCE FOR BOURBON ENTHUSIASTS
Created a concept app to help bourbon enthusiasts discover, compare, and track their tasting experiences through a user-friendly and visually refined digital platform.
General Assembly Capstone Project: Case Study | Prototype
Role: UX Designer: Research, Wireframing and Prototyping
Timeline: Part of a multi-phase digital concept project
Team: Collaborated with instructors and students in cohort for critique and ideation.
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I wanted to develop a digital experience concept to enhance how bourbon enthusiasts explore, log, and share their tasting journeys.
Goal: Create an engaging, user-friendly experience that combines education, personal logging, and social connection around bourbon tasting.
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Researched competitive apps and digital experiences in the food & beverage space.
Interviewed bourbon enthusiasts to understand their needs (logging notes, comparing flavors, discovering new bottles).
Created user personas and mapped tasting journeys to highlight points of engagement.
Designed low- and high-fidelity wireframes to explore different interaction models.
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A mobile-first concept app where users can:
Record tasting notes (aroma, palate, finish).
Compare bourbons side-by-side.
Save favorite bottles and track collections.
Share reviews and discoveries with a like-minded community.
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Delivered a polished case study for coursework that showcased both research and UI design skills.
Received positive feedback for combining practical functionality with a clean, approachable design.
Demonstrated ability to take a project from ideation → research → design execution as a solo designer.
CONCEPT WIREFRAMES FOR NUNOTIONS
Created a concept app to help bourbon enthusiasts discover, compare, and track their tasting experiences through a user-friendly and visually refined digital platform.
Context: Independent concept project
Timeline: Early-stage exploration (pre-development)
Role: Content Strategist & Wireframe Designer
Collaboration: Worked directly with the project founder; handed off wireframes for future development and ideation.
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CHALLENGE
A colleague had an innovative idea: Build a review aggregation website for cosmetic and grooming products designed specifically for African-American consumers. The platform needed to allow users to share experiences tailored to individual traits like skin conditions, tones, and hair type.Goal: Provide initial content direction and wireframes to help transform a high-level idea into a tangible, actionable website concept.
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Researched product pages from major retailers (Amazon, Walmart) and community-driven platforms to identify effective structures for reviews and recommendations.
Examined social media profiles to inspire features that encourage engagement and personalization.
Synthesized findings into a framework that balanced practical product details with community-driven insights.
Draft rough wireframes outlining essential page elements, including:
Lowest available pricing
Retail availability
Product imagery
Ratings and reviews, with tailored advice options
Ability for users to save favorites and share reviews
Recommended integration with external e-commerce platforms (Amazon, Walmart, Target) for purchase flow.
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RESULTS & IMPACT
Provided the project founder with a structured starting point to guide conversations with designers and developers.
Helped establish content priorities that kept the user’s needs (trust, community, clarity) at the center.
Delivered wireframes that turned an abstract idea into a concrete, pitch-ready concept.
Conducted in-person user research and competitive analysis to gather actionable insights on commercial garage door products, informing product development and design decisions.
Company: LiftMaster (part of Chamberlain)
Role: Product Researcher
Timeline: Part of an effort to
Team: Marketing and Product Design
PRODUCT RESEARCH FOR COMMERCIAL GARAGE DOOR USERS
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LiftMaster wanted to better understand how their commercial garage door products were being used in real-world settings. Product teams lacked detailed feedback from end users across industries, limiting their ability to address customer needs and pain points.
Goal: Gather user insights directly from the field to inform product development and identify opportunities for improvement.
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Conducted in-person visits with commercial garage door users in the fire safety, auto repair, and logistics fields.
Interviewed customers to uncover installation experiences, day-to-day usage habits, highlights, and frustrations.
Performed competitive and SWOT analyses to benchmark against market offerings.
Synthesized qualitative and quantitative findings into actionable insights.
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Delivered a research-driven perspective on user experiences with LiftMaster products.
Documented key pain points and opportunities for improvement.
Shared findings with the product development team in a clear, structured format to guide decision-making.
Provided leadership and product teams with direct customer voices they hadn’t previously captured.
Influenced future product design decisions and highlighted opportunities to differentiate against competitors.
Built a stronger connection between field research and product strategy.
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As of 2025, LiftMaster continues to offer specialized solutions to commercial-grade garage door users, especially in the Fire Safety and Prevention industry.
